Institutional Advancement: What We Know [Paperback]

Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.PART I: INTRODUCTION 1. Introduction Part II: Review of the Literature 2. Literature on Institutional Advancement Outside of Fundraising 3. Literature on Fundraising 4. Hidden Research: Dissertations PART III: MAJOR QUESTIONS AND ANSWERS 5. Why Donors Give 6. Campus Green Update 7. Trends in Research PART IV: THE FUTURE OF ADVANCEMENT RESEARCH 8. Suggestions for Research Appendix A: Institutional Advancement Literature, 1991-2013 Appendix B: References

Institutional Advancement is a compendium that should be found on every researcher's desk in the field. Proper and Caboni have cataloged the published and unpublished scholarship in the past two decades in a volume that those both new and well versed in the research will use as a reference moving forward. - Noah D. Drezner, Associate Professor, Columbia University, USA

More than two decades of philanthropy literature have been synthesized into a very readable text. Proper and Caboni's thoughtful research is a welcome addition to the field of institutional advancement, and I was engrossed in the book from page one. I cannot wait to share it with students and colleagues in the field. - Kim Nehls, Executive Director of the Association for the Study of Higher Education, University of Nevada, Las Vegas, USA

Author Eve Proper: Eve Proper is Assistant Professor at LIM College, USA.Author Timothy C. Caboni: Tim Caboni is Associate Dean for External Relations and Professional Education and Associate Professor of the Practice of Public Policy and Higher Education at Peabody College, Vanderbilt University, USA.