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Introduction to Google Analytics: A Guide for Absolute Beginners [Paperback]

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Category: Books (Business &Amp; Economics)
Author: Kelsey, Todd
Author: Kelsey, Todd
ISBN-10: 1484228286
ISBN-10: 1484228286
ISBN-13: 9781484228289
ISBN-13: 9781484228289
Publisher: Apress
Publisher: Apress
Binding: Paperback
Binding: Paperback
Pub Date: 01-Apr-2017
Pub Date: 01-Apr-2017
SKU: 1484228286-11-SPRI
SKU: 1484228286-11-SPRI
Item ID: 100696056
List Price: $37.99

Seller: ShopSpell
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Delivery by: Dec 01 to Dec 03
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Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.

Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.

What Youll Learn

Understand basic techniques to generate traffic for a blog or website
Review the performance of a website or campaign
Set up a Shopify account to track ROI
Create and maximize AdWords to track conversion

Who This Book Is For

Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

Chapter 1: Overview

 Chapter 2: Blogalytics

 Chapter 3: Getting Traffic for Analytics

 Chapter 4: Reviewing Performance of Campaigns

 Chapter 5: Fun with eCommerce Analytics Part I: Shopify

 Chapter 6: Fun with eCommerce Analytics Part II: AdWords

 Chapter 7: Fun with eCommerl3F