How to Get Your Point Across in 30 Seconds or Less [Paperback]

Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds!

Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more!

These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!Chapter 1

Why 30 Seconds?

If only he'd get to the point!

All right, she's got five minutes and out.

I can't see him today. I haven't got time.

Don't answer the phone. It might be Ellen. She talks forever.

This is my first presentation to top management. I'd better be good and fast.

What kind of memo is this? I haven't got time to read five pages.

God, he talked for an hour, and I don't know what he said.

If I get one chance to speak in the meeting, and I have to be brief, can I deliver my whole message?

How can I get my point across in a fifteen-minute interview?

They're tough businessmen. They won't listen long.

He wants two or three minutes and that means fifteen or twenty, and it'll be a waste of time anyway.

In this hurry-hurry world, does all this sound familiar?

There are two clear and compelling reasons why 30 seconds is the ideal length of time in which to get your point across.

TIME CONSTRAINT

The first istime constraint-- not only on yourself, but also on those you're trying to convince.

Through my film and TV work, I've seen time and tastes change; fast food, fast cars, and fast deals are commonplace today. Time waits for no man; you have to move faster just to stay even. And to move faster, you must be concise.

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