The Keys: A Memoir [Hardcover]

From Snapchat sensation, business mogul, and recording artist DJ Khaled, the bookTheydon't want you to read reveals his major keys to success.
 
- Stay away from They
- Don’teverplay yourself
- Secure the bag
- Respect the code
- Glorify your success
- Don’t deny the heat
- Keep two rooms cooking at the same time
- Win, win, win no matter what“[The Keys is] an invitation to join someone else’s victory lap, in the hopes that it might help you envision your own… He’s left a key under the mat so you can let yourself in.”
- The New Yorker

 “There is a Khaled quote running through my head: ‘Those who have a hundred percent chance of losing are the people who never try.’ He's right. How can I win if I don't even play?”
- ViceDJ Khaled is a music-industry mogul who has produced dozens of chart-topping records with artists such as Jay Z, Nas, Kanye West, Drake, and Lil Wayne. He is the founder of We The Best Music Group, and the creator of one of the most globally viewed Snapchat accounts. He currently lives in Miami, where he continues to record new music.

Stay Away from “They”

You hear me saying “Stay away from ‘they’” all the time, but who are “they”? I’ll tell you: “They” are the enemy. “They” want to keep the keys hidden and block you from the pathway of more success, and “they” want to see you to fail. I’ve seen “they” out there and I’ve seen their evil. It makes “they” happy when you don’t prosper and “they” laugh at your plans to make yourself better and get ahead. The person who wants to distract you from your studies or your career with their drama? That’s a “they.” That’s a big “they.” But here&rlƒ)