This book is amazing.
Halloween might seem like the spookiest time of year, but Charles Dickens felt otherwise. He was among the many authors who set their scariest stories during the dim and shivering days of—yes, Christmas.
First published in 1866 for a special yuletide issue ofAll the Year Round, Dickens' The Signalman has since fallen into obscurity. An eerie story of isolation, dread, and supernatural visitation, this book is a small treasure, meant to be read aloud on a cold, dark winter night.
This series is a passion project for Seth, who's agreed to be the face of our marketing campaign. He's an experienced, v. good and willing interviewer who speaks and dresses the role: his style is quaint, old-fashioned, and fun.
Small trim size and inexpensive price = perfect for register display
Strong possibility of Seth-designed display for books for register placement
Similar series of Xmas Ghost Stories by Galley Beggar Press have sold 30,000+ in UK
Canadian trial run of books showed approx. 1,000 copies sold of each book, even as a drop-in title sold into stores in late November w/o register placement
Canadian trial run also showed VERY STRONG response from media looking for feel good holiday news stories. Multiple angles: 1) reviving old tradition, 2) novel and appealingly counter-intuitive take on Christmas as a spooky time of year, 3) Seth well-known and respected, and does great interviews = THIS SERIES WILL GET HUGE ATTENTION FROM THE MEDIA!!!
Potential marketing to specialty shops, incl. comic book stores, Christmas gift stores Sneak peek appearance at 2016 Winter Institute, w/ samples in galley room
National review copy mailing = 500+ copies to US media / bloggers / influencers
Heavy focusl3Y
![The Signalman: A Ghost Story for Christmas [Paperback]](/itemImage/2/6/6/3/2_73227.jpg)