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Proven, Profitable, and Sustainable
For the past fifty years, leaders in the business world have believed that their sole responsibility is to maximize profit for shareholders. But this obsessive focus was a major cause of the abuses that nearly sunk the global economy in 2008. In this analytically rigorous and eminently practical book, Bruno Roche and Jay Jakub offer a more complete form of capitalism, one that delivers superior financial performance preciselybecauseit mobilizes and generates human, social, and natural capital along with financial capital. They describe how the model has been implemented in live business pilots in Africa, Asia, and elsewhere. Recent high-profile books likeCapital in the Twenty-First Centuryhave exposed financial capitalism’s shortcomings, but this book goes far beyond by describing a well-developed, field-tested alternative.oreword(by Colin Mayer, former Dean, Oxford University’s Said School of Business and Martin Radvan, Executive Vice President, Mars, Incorporated and President, Mars Wrigley Global Confectionery
Introduction:Uprooting the Dysfunctions of Financial Capitalism
Chapter 1: The Expanded Meaning of Capital
Chapter 2: Five Indicators for Measuring Human Capital and Well-being at Work
Chapter 3: Measuring Social Capital – How Communities Affect Growth
Chapter 4: Measuring Natural Capital – Making More from Less
Chapter 5: Recalibrating Financial Capital – How Mutuality Drives Profits
Chapter 6: Maua – Social and Human Capital, A Case Study
Chapter 7: Coffee – Natural Capital, A Case Study
Chapter 8: Remunerating New Forms of Capital
Conclusion: Repositioning Business as a Restorative Healing Power
Afterword(Lim Siong Guan, Chairman GIC – Singapore Sovereign Wealth Fund)
Notes
Acknowledgments
Index
About the Authors“A major breakthrough on l#}
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