Eco Barons: The New Heroes of Environmental Activism [Paperback]

“Well written and compelling,Eco Baronsgives the reader a first glimpse of the activists, philanthropists and gadflies who may well turn out to be the J.D. Rockefellers and Rachel Carsons of our time.”
—Cleveland Plain Dealer

Pulitzer Prize-winner Edward Humes offers readers an eye-opening look at the remarkable philanthropists and visionaries who are devoting their lives to saving the earth from overdevelopment and destruction. InEco Barons,Humes, the bestselling author ofMississippi MudandMonkey Girl,gives us fascinating portraits of extraordinary men and women who are dedicated to humankind’s survival—as important a contribution to the environmental cause as Al Gore’sAn Inconvenient Truth.As theNew York Timespoints out, “Humes’s urgent message is clear: We must all strive to become ‘eco barons’ in our own right if we are to save Planet Earth.”

While many people remain paralyzed by the scope of Earth's environmental crisis, the eco barons—a new, unheralded generation of men and women—have quietly dedicated their lives and fortunes to saving the planet from eco-logical destruction. From the former fashion magnate and founder of Esprit who's saved more rainforests than anyone else to the Hollywood pool cleaner who became the leading force behind a worldwide effort to reduce greenhouse gas emissions, the incredible stories ofEco Baronsoffer proof that a singlâ