Extraordinary PR, Ordinary Budget: A Strategy Guide [Paperback]

Low Cost, High Impact!

Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations.

Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.“When we worked together in the Forward Together Moral Monday movement, Jennifer Farmer skillfully heard me. She allowed me to be myself while teaching me and the North Carolina NAACP staff foundational communications techniques.”
—Rev. Dr. William J. Barber, President, North Carolina State Conference of the NAACP, and architect of the Forward Together Moral Movement

“Jennifer Farmer is one of the smartest and most talented communicators I know. She’s passionate, knowledgeable, and relatable about her work. Plus, when we spent time together, she made sure I never ate alone.”
—Ari Berman, Contributing Writer,The Nation

“Extraordinary PR, Ordinary Budgetis a practical and detailed guide for building and nurturing relationships with the media, relationships that will position your organization to make a lasting impact. This book is beyond helpful; it’s necessary.”
—Judith Browne Dianis, Executive Directorl˜