Franchise Management For Dummies [Paperback]

McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly—all well-known franchises in America and beyond. You've probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to thrive. Maybe you've even thought about running one of your own, but didn't know where to begin. Well, now you do, thanks to Running a Franchise For Dummies.

• Pick the perfect franchise for you
• Create marketing plans and branding for your new franchise
• Understand all of the complex legal issues surrounding the ownership of a franchise
• Uncover the secrets to continued success and future expansion

Running a Franchise for Dummies is a clear and concise guide for anyone who wants to be their own boss and stand on the shoulders of franchise giants both big and small.

Foreword xv

Introduction 1

About This Book 1

Foolish Assumptions 2

Icons Used in This Book 3

Beyond the Book 4

Where to Go from Here 4

Part 1: Wrapping Your Brain Around Franchising 5

Chapter 1: The Power of the Brand 7

Tracing the History of Franchising 7

What Is a Franchise, Anyway? 9

The effects of franchising on modern business 9

The success of franchising for business owners 10

What’s the Big Deal with Brands? 11

Franchise Siblings: Three Types of Franchising 12

Traditional franchising 12

Business-format franchising 12

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