Just Add Water [Paperback]

Michael Baldwin'sJust Add Wateris dedicated to putting the focus???and the power???of every presentation back where it belongs: with the presenter. It is a rediscovery of how to transform dense, ineffective presentations into ones that can actually inspire: clarify thinking, improve the quality of decision-making, and close deals.Just Add Wateruses a unique teaching method called cognitive short-cutting: leveraging known concepts to shorten the learning process. It is an illustrated guide designed to be so simple and direct that any reader can absorb the key concepts and put them into practice immediately.1) THE GO-TO PRESENTATION TEXTBOOK: There are 30 million presentations given every single day (95% terrible) and everyone around the world giving them needs this book. We want Just Add Water to be the go-to textbook at every single business school around the world. There is no de facto, go-to book in this space. There are many but they are too complicated, obtuse, dense, old-feeling and impenetrable.2) UNLIKE ANYTHING IN THE MARKETPLACE: Just Add Water is the first of its kind and unlike anything else in the marketplace. It isn???t hypothetical or theoretical ??? it is a distillation of a proven, successful one-day program that Michael has been delivering to Fortune 50 companies for the past five years; a program that has produced dramatic results for every single participant.3) IMPRESSIVE COLLECTION OF ENDORSEMENTS: During the book's crowdfunding stage, it collected praise from people such as Matt Seiler, CEO of IPG Media Brands and Tim Morehouse, Olympic Silver Medalist and TEDx speaker.Just Add Water is a distillation of a proven, successful one-day program that teaches readers how to be a better presenters and produces dramatic results for every participant.National Media Coverage. National TV and Radio Campaign. Select Author Events. Digital Marketing. Targeted Outreach to Business and Career Websites. www.baldwin.com Very few experts can teachlÓ3