The Index Card: Why Personal Finance Doesn't Have to Be Complicated [Paperback]

“The newbie investor will not find a better guide to personal finance.” 
—Burton Malkiel, author of A RANDOM WALK DOWN WALL STREET   

TV analysts and money managers would have you believe your finances are enormously complicated, and if you don’t follow their guidance, you’ll end up in the poorhouse.
 
They’re wrong.
 
When University of Chicago professor Harold Pollack interviewed Helaine Olen, an award-winning financial journalist and the author of the bestsellingPound Foolish, he made an off­hand suggestion: everything you need to know about managing your money could fit on an index card. To prove his point, he grabbed a 4 x 6 card, scribbled down a list of rules, and posted a picture of the card online. The post went viral.
 
Now, Pollack teams up with Olen to explain why the ten simple rules of the index card outperform more complicated financial strategies. Inside is an easy-to-follow action plan that works in good times and bad, giving you the tools, knowledge, and confidence to seize control of your financial life.

“The most important financial advice is stunningly simple and fits on an index card. The newbie investor will not find a better guide to personal finance.”
—BURTON G. MALKIEL,author ofA RANDOM WALK DOWN WALL STREET
 
“Ten simple, amazingly effective rules unencumbered by the agendas of fee-sucking fund managers or reckless business-media pundits. Highly recommended.”
—NOMI PRINS,author ofALL THE PRESIDENTS’ BANKERS
 
“The Index Cardoffers engaging stories, persuasive explanations, and fascinating data. It’s realistic, honest, wise, and compassionate, as well as socially and politically astute.”
—JOE CONASON,editor in chief atTHE NATIONAL l“ä