The Language of Trust: Selling Ideas in a World of Skeptics [Paperback]

What to Say, How to Say It, Why It Matters

If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more.The Language of Trustis for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.

Based on pioneering consumer research,The Language of Trustshows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience. Trust has never been more important in the corporate world-because there's so little of it. For years, people have tried to figure out how to communicate trust. Now, finally, Michael Maslansky has unlocked the DNA of trust. Anyone who cares about their employees, their customers, or their reputation has to read this book.
-Dr. Frank Luntz, author ofWords That WorkandWhat Americans Really Want...Really

To successfully earn trust in face-to-face or Facebook communication, embrace the proven concepts inThe Language of Trust-they're as important to your life as involuntary breathing. It's just common sense.
-Thomas L. Harrison, LHD, chairman and CEO of Diversified Agency Services division of Omnicom Group Inc.

Michael Maslansky has written the ultimate guide to winning trust in a world that has lost it. He writes with wit, wisdom, and a commendable absence of jargon. If you are concerned about trust, and all of us should be, then this book is an indispensable starting point.
-Lord Gould, former polling and strategy advisor to Prime Minister Tony Blair, and Deputy Chairman of Freud Communication

Marketers, financial advisors, and communicators of all types should take note of the lessons in this book....More than most, Michael unlC¶