The Power of Nice: How to Conquer the Business World With Kindness [Hardcover]

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. InThe Power of Nice,through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.

Turning the well-known adage of “Nice Guys Finish Last” on its ear,The Power of Niceshows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.

Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace,The Power of Nicewill transform how you live and work.“This little book will show you why women should run most corporations in America, and maybe the entire country. ReadingNicewill improve just about everything in your life, and that’s a promise.”
—James Patterson, bestselling author, former CEO of J. Walter Thompson North America

“The Power of Niceis a wonder drug! It could literally save your career and your life…. And let me suggest a first act of kindness: buy some extra copies for your enemies. I’ll bels