ZAG: The #1 Strategy of High-Performance Brands [Paperback]

Marty Neumeier's professional mission is to incite business revolution by unleashing the power of design thinking. He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling whiteboard books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.
“Each of [Neumeier’s] books is excellent, but ZAG is revolutionary.”
—JACK COVERTANDTODD SATTERSTEN, FROMTHE 100 BEST BUSINESS BOOKS OF ALL TIME

“You already know that this book has the best title of any marketing book in a generation. What you don’t know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot.”
—SETH GODIN,AUTHOR OFSMALL IS THE NEW BIG

“Here’s a practical field guide on how to create and grow a world-class brand, so no more excuses—read it now and start zagging.”
—KIP KNIGHT,MARKETING VICE PRESIDENT,EBAY

“The revolution needs passion, imagination, and a dangerous handbook. Here
it is, born in the trenches yet written with enough verve and imagination to get you out of them—fast.”
—BRIAN COLLINS,EXECUTIVE CREATIVE DIRECTOR,OGILVY

“A big idea surrounded by 17 practical steps and presented in a delightful style.  The presentation alone is worth the price of the book.”
—DAVID A. AAKER,VICE CHAIRMAN, PROPHET, AUTHOR OFBRAND PORTFOLIO STRATEGY

“Awesome book—even better than THE BRAND GAP. It arrived at my desk like a familiar but new friendl¶