Asian Inward and Outward FDI: New Challenges in the Global Economy [Hardcover]

Asian Inward and Outward FDI brings together both works from researchers in international business and economic geography. The book is aimed for both scholars with interest in macro and micro economic impact of new flows of FDI.1. Asian Inward and Outward FDI: New Challenges in the Global Economy  An Introduction; Claes Alvstam, Harald Dolles and Patrik Str?m 2. Changing Faces of MNCs in China: Subsidiary Strategy in Corporate Strategic Reorientation; Yu Zheng 3. Sponsoring as a Strategy to Enter, Develop and Defend Markets: Advertising Patterns of the Beijing Olympic Games' Sponsoring Partners; Harald Dolles and Sten S?derman 4. Global Innovation and R and D for Knowledge Creation: The Case of P and G, Unilever and Kao; Chie Iguchi, Takabumi Hayashi and Atsuho Nakayama 5. The New Face of Talent Management in Multinational Corporations: Responding to the Challenges of Searching and Developing Talent in Emerging Economies; Christian Schmidt, Sebastian Mansson and Harald Dolles 6. Preferences and Intercultural Networking for Globalizing Practices of Successful Leaders in the Intercultural Workplace; Rolf D. Schlunze, Weiwei Ji and Will Baber? 7. Foreign Direct Investment and Economic Revitalization in Japan: The Role of the Foreign Firm in Niseko; Andrew Staples 8. Exploring Thick Description in Business System Analysis: The Korean Business System from a European Corporate Perception; Flora Bendt, Joakim Sanne and Harald Dolles 9. Samsung Electronics: From 'national champion' to 'global leader'; Sang-Chul Park, Claes G. Alvstam, Harald Dolles and Patrik Str?m 10. A Business Tale on Marriage, Divorce and Remarriage in the Corporate World: a Conceptual Framework of Firms' Disintegration Process; Roger Schweizer and Katarina Lagerstr?m: 11. The 'Hybrid' Emerging Market Multinational Enterprise  The Ownership Transfer of Volvo Cars to China; Claes G. Alvstam and Inge Ivarsson 12. Concluding Remarks on Asian Inward and Ooutward FDI: New Challenges in the Global Eeconomy;lӏ