... excellent example... significant contribution... an important interdisciplinary work... Middle East Journal
... an important contribution to aspects of Iranian social communication and interpersonal verbal behavior. Language
By showing the reader the intricacies of face-to-face sociolinguistic interaction, William Beeman provides a key to understanding Iranian social and political life. Beeman's study in cross-cultural linguistics will clearly be a model for the study of different languages and cultures.
PREFACE
ACKNOWLEDGMENTS
A NOTE ON TRANSLITERATION AND TRANSPCRIPTION
I. INTRODUCTION: THE ARCHITECTURE OF IRANIAN
VERBAL INTERACTION
Meaning in Linguistics and Anthropology
Deixis and the Interpretaition of Meaning
Appropriateness and Effectiveness
Iranian Basic Schemas
Style in Cultural Communication
Iranian Interaction Semantics
Language and Magic
II. The Management of Messages
Components of Speech
Uncertainty and Insecurity in Iranian Life
The Clever Dissimulator
Whom Do You Trust?
The Changing Ethic of Message Management
III. The Mangagement of Interactional
Parameters: People
Perception, Attention, and Status in Interpersonal Interaction
Dimensions of Exchange in Iranian Interaction
Relations of Equality: Dowreh and Partibazi
Relations of Inequality-Hierarchy and Taarof
The Strategic Huse of Taarof-Getting the Lower Hand
Partibazi and Taarof: Some Final Comparisons
IV. The Marking of Parameters: Events
The Problem of Context
Dimensions of Iranian Contextualization
The Iranian Basic Schema
Transformations of the Basic Schema
V. Persian Socio-Phonology
The Persian Phonemic System: Standard Style
Stylistic Differences in Standard Persian
Stylistic Variation-The Consonantal System
Implicational Scaling in Stylistic Variation
Sound Variation in Social Context
Redundancy and Sound Reduction in Persian
ReducdlӜ