Should Prometheus be Bound?: Corporate Global Responsibility [Paperback]

This book proposes a critical analysis of the new corporate responsibilities in a globalizing world. It is built around the creative and entrepreneurial power of the business firm and the new opportunities and challenges offered by science and technology, globalization and deregulation. Rather than focusing on tools, techniques and existing practices, it is the first to offer a conceptual and critical analysis of the new trend towards Corporate Social Responsibility. It argues that the legitimacy of the corporation will depend more and more on the contribution it wants to bring to our transition towards sustainable development.Preface Acknowledgements PART I: CORPORATE CREATIVITY AND AN UNSUSTAINABLE DEVELOPMENT MODEL The Creative Enterprise New Weapons: The Techno-Sciences New Spaces: Globalization of the Market Economy New Power: Political Deficit and Ethical Vacuum An Unsustainable System? PART II: NEW CORPORATE CULTURE AND SUSTAINABLE DEVELOPMENT Broadening the Raison d'?tre of the Firm The Ethics of the Future Societal Debate and New Consultations The Move Forward: Social Responsibility Towards Sustainable Development? Postscript Notes Bibliography Index

Winner of the Manpower Prize for the best work on Human Resources 2006

PHILIPPE DE WOOT is Emeritus Professor at Louvain Catholic University in Belgium, where he teaches Business Policy, Strategic Management and Business Ethics. He has led multidisciplinary research in these fields and he is still actively committed to the research and promotion of Corporate Social Responsibility. He is the author of many books and articles on these subjects and has been Consultant or Director of various European corporations. He is a member of the Royal Academy of Belgium, the International Academy of Management and the European Academy for Arts and Sciences.