The Making of European Consumption: Facing the American Challenge [Hardcover]

American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.Introduction; Per Lundin 1. Negotiating American Modernity in Twentieth-century Europe; Mary Nolan 2. Americanization as Creolized Imagery: The Statue of Liberty During the Cold War; David Nye 3. Forging Europe's Foodways: The American Challenge; Karin Zachmann 4. Tackling Norwegian Cold: The Breakthrough of Home Freezing; Terje Finstad, Stig Kvaal, and Per ?stby 5. Americanization and Authenticity: Italian Food Products and Practices in the 1950s and 1960s; Emanuela Scarpellini 6. Love and Hate in Industrial Design: Europe's Design Professionals and America in the 1950s; Kjetil Fallan 7. Confronting the Lure of American Tourism: Modern Accommodation in the Netherlands; Adri A. Albert de la Bruh?ze 8. Exploring European Travel: The Swedish Package Tour; Thomas Kaiserfeld 9. Coping with Cars, Families, and Foreigners: Swedish Postwar Tourism; Per LundinAdri A. Albert de la Bruh?ze, University of Twente, the NetherlandsKjetil Fallan, University of Oslo, NorwayTerje Finstad, Norwegian University of Science and TechnologyStig Kvaal, Norwegian University of Science and TechnologyMary Nolan, New York University, USADavid Nye, University of Southern DenmarkPer ?stby, Norwegian University of Science and TechnologyEmanuela Scarpellini, University of Milan, ItalyKarin Zachmann, Technical University of Munich, Germany