The Myths of Innovation [Paperback]

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world.

You'll have fun while you learn:

• Where ideas come from
• The true history of history
• Why most people don't like ideas
• How great managers make ideas thrive
• The importance of problem finding
• The simple plan (new for paperback)

Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.

Sets us free to try and change the world. --Guy Kawasaki, Author ofArt of The Start

Small, simple, powerful: an innovative book about innovation. --Don Norman, author ofDesign of Everyday Things

Insightful, inspiring, evocative, and just plain fun to read. It's totally great. --John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC)

Methodically and entertainingly dismantling the cliches that surround the process of innovation. --Scott Rosenberg, author ofDreaming in Code; cofounder of Salon.com

Will inspire you to come up with breakthrough ideas of your own. --Alan Cooper, Father of Visual Basic and authls0