Competitive Advantage: Creating and Sustaining Superior Performance [Hardcover]

The essential complement to the pathbreaking bookCompetitive Strategy,Michael E. Porter'sCompetitive Advantageexplores the underpinnings of competitive advantage in the individual firm.

Competitive Advantageintroduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into activities, or the discrete functions or processes that represent the elemental building blocks of competitive advantage.

Now an essential part of international business thinking,Competitive Advantagetakes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities.Competitive Advantagealso provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification.

That the phrases competitive advantage and sustainable competitive advantage have become commonplace is testimony to the power of Porter's ideas.Competitive Advantagehas guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.Michael E. Porter,one of the world's leading authorities on competitive strategy and international competitiveness, is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. In 1983, Professor PorterlÓ"