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Social Psychology takes a sociological approach to the study of the individual in relationship to society. It's main purpose is is to highlight how social psychology provides varied, yet inter-related, explanations for individuals’ experiences in groups. The text tells the story of how these dynamics unfold, beginning with the central social characteristics of the individual, to processes of perception and of interaction. In the telling of this story, it also notes some of the interesting cross-cultural comparisons in regard to these dynamics.
Social Psychology takes a sociological approach to the study of the individual in relationship to society. It's main purpose is is to highlight how social psychology provides varied, yet inter-related, explanations for individuals’ experiences in groups. The text tells the story of how these dynamics unfold, beginning with the central social characteristics of the individual, to processes of perception and of interaction. In the telling of this story, it also notes some of the interesting cross-cultural comparisons in regard to these dynamics.
“The greatest strength of [Social Psychology] is the quality of social psychologists that are included and the organization. I think that with each chapter they bring in the 'big names' in research, and [that is] a very strong aspect of the text.”
“I really like the attention to small group processes (status and power processes get short-changed in most social psychology texts), the emphasis on theory, and the use of concrete examples to flesh out the theories [in Social Psychology].&aml#Ä
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