The Art of Rhetoric [Paperback]

With the emergence of democracy in the city-state of Athens in the years around 460 BC, public speaking became an essential skill for politicians in the Assemblies and Councils - and even for ordinary citizens in the courts of law. In response, the technique of rhetoric rapidly developed, bringing virtuoso performances and a host of practical manuals for the layman. While many of these were little more than collections of debaters' tricks, theArt of Rhetoricheld a far deeper purpose. Here Aristotle establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. Hugely influential upon later Western culture, theArt of Rhetoricis a fascinating consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill.

For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.The Art of Rhetoric - AristotleTranslated with an Introduction and Notes by Hugh Lawson-Tancred

Preface
Introduction:
1. The Importance of Ancient Rhetoric
2. The Historical Background to theRhetoric
3. Rhetoric as Techne
4. Psychology in theRhetoric
5. Style and Composition
6. The Rhetorical Legacy of Aristotle
7. The Translation

THE ART OF RHETORICSection One: Introductory
Chapter 1.1. The Nature of Rhetoric
PART ONE: DEMONSTRATIONSection Two: The Genres of Oratory
Chapter 1.2. The Definition of Rhetoric
Chapter 1.3. The Genrló|