How to Change Minds: The Art of Influence without Manipulation [Paperback]

Persuade, Don’t Push!


Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover forthemselveswhat and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.Preface
Chapter 1 - Changing Minds; Changing Lives
Chapter 2 - Inside the Minds of those you are Changing
Chapter 3 - Establishing Trust
Chapter 4 - The Blueprint for Changing Minds
Chapter 5 - Committing to Change
Chapter 6 - Initiating Change
Chapter 7 - I Object!
Chapter 8 - How to Change YOUR Mind
Who Am I? A "Sto-em"
How to Change Minds Worksheet
Appendix: Influence without Manipulation
Acknowledgments
Index
About the Author“This book takes you on a wonderful journey to greater understanding of how to persuade, while transcending the boundaries of traditional selling, and into the hearts and minds of anyone who needs to influence behavior.”
—Brian Tracy, author of Kiss That Frog!

“How to Change Minds coaches readers on the fine point of ethical persuasion. If you want to change minds the right way, reading this book is the right thing to do.”
—Ken Blanchard, coauthor of The One Minute Manager and Trust Works!

“Equally adaptable to business and personal life, How to Change Minds offers a l“7