Managing Change: Cases and Concepts, 3e by Todd Jick and Maury Peiperl is comprised of six modules that introduce common threads in the ensuing case studies and readings on organizational change. The materials in this editioncases and readingshave been chosen and arranged to introduce change as an integrated process. Cases in the text represent a wide variety of change situations. Accompanying many cases are readings, likewise chosen to reflect a broad range of issues. Some readings provide theoretical underpinnings for a case, supporting the action: others challenge the action with alternative viewpoints. Still others provide broader contextviews of the changing world, for example, or commentaries on how we look at change; ideas that go well beyond the issues in any particular case.
Module One - Forces for Change
Case: Innovation at the Lego Group
Reading: The 12 Different Ways for Companies to Innovate
Case: Change Classic: Changing the Culture at British Airways
Reading: Re-Energizing the Mature Organization
Case: Nestl?s Globe
Reading: Has Strategy Changed?
Reading: Meeting the Challenges of Disruptive Change
Case: GlaxoSmithKline and AIDS in South Africa
Reading: Rethinking the Social Responsibility of Business: A Reason debate featuring Milton Friedman, Whole Foods John Mackey, and Cypress Semiconductors T.J. Rodgers
Reading: The Collapse and Transformation of Our World
Module Two - Changing the Game: From Vision to Adaptation
Part 1 The Strategic Imperatives
Case: Yinscape and Yangsearch
Reading: The Vision Thing
Case: Change Classic: Bob Galvin and Motorola, Inc.Reading: From Bogged Down to Fired Up: Inspiring Organizational Change
Case: Merrill Lynch: Evolution, Revolution and Sale, 1996-2008
Reading: An Improvisational Model for Change Mgt: The Case of Groupware Technologies
Case: Charlotte Beers at Ol“7