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The Real Story of Risk: Adventures in a Hazardous World [Paperback]

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  • Category: Books (Social Science)
  • Author:  Croston, Glenn
  • Author:  Croston, Glenn
  • ISBN-10:  1616146605
  • ISBN-10:  1616146605
  • ISBN-13:  9781616146603
  • ISBN-13:  9781616146603
  • Publisher:  Prometheus
  • Publisher:  Prometheus
  • Pages:  294
  • Pages:  294
  • Binding:  Paperback
  • Binding:  Paperback
  • Pub Date:  01-May-2012
  • Pub Date:  01-May-2012
  • SKU:  1616146605-11-SPLV
  • SKU:  1616146605-11-SPLV
  • Item ID: 100560703
  • List Price: $19.00
  • Seller: ShopSpell
  • Ships in: 2 business days
  • Transit time: Up to 5 business days
  • Delivery by: Nov 30 to Dec 02
  • Notes: Brand New Book. Order Now.

A tour de force on the topic of why we take the chances we do and avoid the ones we dont. Youll never look at your lifes risks the same way again.- Aaron Klein, CEO of RiskalyzeBeautifully researched and explained, The Real Story of Risk presents an understanding of why we do the things we do. Croston masterfully shows us why we choose short-term thinking over long-term, why we prefer willful ignorance over informed logic, and why wed rather die than speak to a group of people. This fascinating book provides insight into our muddled human nature and answers how to overcome it and live more sustainably.- Eric Corey Freed, Founding principal of organicARCHITECT and coauthor of Green$ense for the HomeRisk taking is not to be idolized, nor should it be condemned. Risk in everyday life is like salt in our soup: the best amount is neither too much nor too little. That is what The Real Story of Risk shows in an entertaining and informative way with documented data and interesting anecdotes.-Gerald J. S. Wilde, Author of Target RiskAs Croston cleverly points out, although humans are well adapted, through our evolutionary history, to react to immediate risks, we are much less able to respond to slowly approaching, less obvious, future risks. We are able to anticipate and prepare for a possible tiger attack but unable to stop eating ourselves to a heart attack or to understand the dangers of massive world changes caused by global warming. Croston provides excellent advice as to how we might better respond to these future, long-term risks.-Robert W. Sussman, Professor of anthropology at Washington University, St. Louis, MissouriWe live in a world of risk. It waits for us in our refrigerator and surrounds us on the freeway. It's lurking in our arteries and sitting in our 401(k) accounts. Given that we deal with risk on a constant basis, we should be good at it; as it turns out, though, we're not. We're blind to common risks like heart disease (one in five deaths), bul£Í

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