Blown To Bits: How The New Economics Of Information Transforms Strategy [Hardcover]

The new economics of information is blowing apart the foundations of traditional business strategy. According toBlown to Bits, your business definition, industry definition, and competitive advantage are simultaneously up for grabs. Evans and Wurster argue that with the spread of connectivity and common standards, your customers will increasingly have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and focused competitors will pick off the most profitable parts of your value chain. With an uncompromising clarity and vivid examples,Blown to Bitsis targeted squarely at today's practicing business and corporate leaders. This groundbreaking book shows how to build new strategies that reflect the new economics of information, and explains how to take advantage of the forces shaping today's competitive advantage.

Philip Evansis a Senior Vice President of the Boston Consulting Group in Boston.

Thomas S. Wursteris a Vice President of The Boston Consulting Group in Los Angeles. The authors are coleaders of The Boston Consulting Group's Media and Convergence Practice.