Lyon and Maxwell present an accessible theory of corporate environmentalism.Drawing on their prior work on corporate environmentalism, Lyon and Maxwell argue that corporate environmentalism is the result of firms attempting to anticipate public policy changes and influence the legislative process in their best interests. Presenting a general framework that illuminates the links between corporate environmentalism and pubic policy, they use analytical tools of positive political economy and game theory to provide insights into both corporate strategy and the effects of corporate and government polices on overall social welfare. This integrated and comprehensive book will have wide appeal.Drawing on their prior work on corporate environmentalism, Lyon and Maxwell argue that corporate environmentalism is the result of firms attempting to anticipate public policy changes and influence the legislative process in their best interests. Presenting a general framework that illuminates the links between corporate environmentalism and pubic policy, they use analytical tools of positive political economy and game theory to provide insights into both corporate strategy and the effects of corporate and government polices on overall social welfare. This integrated and comprehensive book will have wide appeal.Drawing on prior work on corporate environmentalism, Thomas Lyon and John Maxwell argue that corporate environmentalism is the result of firms attempting to anticipate public policy changes and influence the legislative process in their best interests. Presenting a general framework that highlights the links between corporate environmentalism and public policy, they use analytical tools of positive political economy and game theory to provide insights into corporate strategy and the effects of corporate and government policies on overall social welfare.Preface; Part I. The Interaction of Strategy and Policy: 1. A framework for analysis; 2. Markets, politics and models; Part II.lĂ$