Creativity in Product Innovation [Hardcover]

Creativity in Product Innovation describes a remarkable technique for improving creativity in product design.Creativity in Product Innovation describes a remarkable new technique for improving creativity in product design. Certain regularities or templates in product development are identifiable and consistent for almost any kind of product. This book describes these templates, showing how they can be used to enhance the creative process. The Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, and Management Science. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Kodak, Coca-Cola and many others.Creativity in Product Innovation describes a remarkable new technique for improving creativity in product design. Certain regularities or templates in product development are identifiable and consistent for almost any kind of product. This book describes these templates, showing how they can be used to enhance the creative process. The Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, and Management Science. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Kodak, Coca-Cola and many others.Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain regularities in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity inl³e