Concentrating on the Habsburg Empire, this book examines the creation of cultural hierarchy in sixteenth-century Europe.This book examines the creation of cultural hierarchy in sixteenth-century Europe. Concentrating on the Habsburg Empire in both Iberia and Central Europe, it analyzes European ideas about, as well as people and objects from, the Aztec and Ottoman Empires in relation to the Protestant and Catholic Reformations. Starting at the beginning of the sixteenth century, when ideas of European superiority were not fixed, this book traces the formation of those ideas through proto-ethnographies, news pamphlets, Habsburg court culture, gifts of treasure, and the organization of collections.This book examines the creation of cultural hierarchy in sixteenth-century Europe. Concentrating on the Habsburg Empire in both Iberia and Central Europe, it analyzes European ideas about, as well as people and objects from, the Aztec and Ottoman Empires in relation to the Protestant and Catholic Reformations. Starting at the beginning of the sixteenth century, when ideas of European superiority were not fixed, this book traces the formation of those ideas through proto-ethnographies, news pamphlets, Habsburg court culture, gifts of treasure, and the organization of collections.This book argues that sixteenth-century European encounters with the newly discovered Mexicans (in the Aztec Empire) and the newly dominant Ottoman Empire can only be understood in relation to the cultural and intellectual changes wrought by the Reformation. Carina L. Johnson chronicles the resultant creation of cultural hierarchy. Starting at the beginning of the sixteenth century, when ideas of European superiority were not fixed, this book traces the formation of those ideas through proto-ethnographies, news pamphlets, Habsburg court culture, gifts of treasure, and the organization of collections.Part I. Categories of Inclusion: 1. Cultures and religions; 2. Iberia after Convivencia; 3. Aztec regall.