Germanys Economic Renaissance Lessons for the United States [Paperback]

In Germany's Economic Renaissance, veteran European correspondent Jack Ewing of The International New York Times explains how a country with some of the highest labor and energy costs in the world beat the odds to become the third-largest exporter of manufactured goods, after China and the United States. Men and women who manage German companies both big and small explain how any company can behave like a multinational, as well as the secrets of conquering the high end of the market where quality is more important than price. Both informative and entertaining, filled with rich character studies, this book is essential reading for everyone wondering how to bring factories - and the jobs they provide - back to American shores.1. A Brief History of Made in Germany 2. Revival 3. The Seeds of Complacency 4. Renaissance 5. The Soul of the German Economy 6. Boldly Cautious 7. 'We're Never the Cheapest' 8. Mini Multinationals 9. Little Swabia and the Art of Global Manufacturing 10. Cars, Engineers, and the Internet 11. 'Azubis' and the Skills Pipeline 12. The Education of a German Manager 13. The Seeds of Complacency (II) 14. Lessons for the Rest of the World

Jack Ewing dissects German business rules, habits, and procedures with the precise curiosity of an engineer who takes apart and analyses the newest product of a competitor. His approach is hands-on rather than theoretic and due to dozens of interviews with CEOs, managers, and company owners, as well as employee representatives, he attains an illuminating insight into the inner machinery of the German economy and its success. In doing so he has written a very easily understandable and readable book about the second German Wirtschaftswunder. - Wolfgang Reuter, Editor, Handelsblatt

Anyone looking to understand what makes Germany tick should read this book. Extraordinarily deft, profoundly human, and yet a deep analysis of how and why Europe's biggest economy works. Jack Ewing has spent two dels'