Handbook of Program Development for Health Behavior Research and Practice [Hardcover]

The Handbook of Program Development for Health Behavior Research & Practice is intended to take the reader from program development theory through program activity analysis and selection, to immediate impact studies, and intermediate and long-term program outcome measurement.

The Handbook of Program Development for Health Behavior Research & Practice is intended to take the reader from program development theory through program activity analysis and selection, to immediate impact studies, and intermediate and long-term program outcome measurement.

Steve Sussman and his collaborators have done a magnificent job of putting this book together. It is clearly going to be an important resource for health education researchers for years to come. There are many social science and biomedical researchers who have not been trained in the methods of health education research who will benefit from the wisdom and know-how contained in this volume. There are also many students in schools of public health, nursing, education and communication whose career goal for research or practice in health education and promotion will be assisted greatly.

PART ONE: RATIONALE FOR A HANDBOOK OF PROGRAM DEVELOPMENT
Rationale for Program Development Methods - Steve Sussman and Thomas Ashby Wills
Case Study 1 - John K Worden
Implementing Program Development in a State or Local Health Department: A Smoking Prevention Media Campaign Example
Identifying and Overcoming Barriers to Emirically Based Health Behavior Program Planning - Rick Petosa
PART TWO: THE CONNECTION BETWEEN THEORY AND ACTIVITY POOLING
Praxis in Health Behavior Program Development - Steve Sussman and Alan N Sussman
Case Study 2 - Alan W Stacey and Susan L Ames
Implict Cogition Theory in Drug Use and Driving-Under-the-Influel#H