Inside the Mind of the Stakeholder: The Hype Behind Stakeholder Pressure [Hardcover]

Evidence obtained from stakeholder groups in Europe is sobering indeed in the context of globalization and the constant striving for competitiveness. This book provides an honest and in-depth analysis of how stakeholders themselves assess and influence corporate sustainability. It is an eye-opener, both for companies and for the stakeholders.List of Tables List of Figures Acknowledgements Foreword; H.Roels Executive Summary: Inside the Mind of the Stakeholders; U.Steger PART 1: STAKEHOLDERS AND CORPORATE RESPONSIBILITY - AN OVERVIEW The Hype behind Stakeholder Pressure; U.Steger Getting into the Minds of Stakeholders: Framework and Methodology; O.Salzmann Stakeholder Dynamics; O.Salzmann, A.Ionescu-Somers & S.Tywuschik Stakeholders and Corporate Sustainability; U.Steger, F.Baptist, J.Prinzhorn, O.Salzmann, A.Nick & S.Tywischik What Is it with Stakeholder Pressure?; U.Steger PART 2: STAKEHOLDER REPORTS Financial Institutions - Corporate Sustainability as a Significant Niche?; A.Nick Communities and Cities: Local Players in Corporate Sustainability; O.Salzmann & J.Prinzhorn Governments: The Challenge of Addressing Corporate Sustainability at the Macro Level; F.Baptist NGOs: Catalysts of Corporate Sustainability; J.Prinzhorn & O.Salzmann Consumer Organizations: Aligning Corporate Sustainability and Consumer Interest; A.Ionescu-Somers Media: Indifferent Observers of Corporate Sustainability; S.Tywuschik Corporate Customers and Suppliers: How Companies Influence other Companies; A.Ionescu-Somers Unions: On the Backseat of Corporate Sustainability; O.Salzmann & J.Prinzhorn Appendix 1: Interview Guidelines Appendix 2: Self-completion Questionnaire Index

'The contents of this book cut very effectively through a certain amount of mounting 'hype' around CSR issues by empirically exposing the realities of stakeholder strategies influencing corporate sustainability management. As such, it is an excellent and comprehensive primer for managers that wislÓ+