Intangible Assets [Hardcover]

Wealth and growth in today's economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commodities, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively achieved by the sound deployment of intangible assets. The aim of this book is to bring together the best research and thinking in this exciting and rapidly emerging area.

Introduction and Overview,John R. M. Hand and Baruch Lev
Part I: Intangibles in the Modern Economy
1. The Soft Revolution: Achieving Growth by Managing Intangibles,Paul Romer
2. What is the US Gross Investment in Intangibles? (At Least) One Trillion Dollars!,Leonard Nakamura
3. The Information Economy,Carl Shapiro and Hal R. Varian
4. The Stock Market and Investment in the New Economy: Some Tangible Facts and Intangible Fictions,Stephen Bond and Jason G. Cummins
Part II: The Impact of Specific Intangibles on Firm Performance and Market Value
5. The Capitalization, Amortization and Value-Relevance of R&D,Baruch Lev and Theodore Sougiannis
6. Brand Values and Capital Market Valuation,Mary E. Barth, Michael B. Clement, George Foster and Ron Kasznik
7. Intellectual Human Capital and the Birth of US Biotechnology Enterprises,Lynne G. Zucker, Michael R. Darby and Marilynn B. Brewer
8. Science and Technology as Predictors of Stock Performance,Zhen Deng, Baruch Lev and Francis Narin
9. The Value Relevance of Trademarks,Chandra Seethamraju
10. Profits, Losses and the Non-linear Pricing of Internet Stocks,John R. M. Hand
11. Why Firms Diversify: Internalization vs. Agency Behavior,Randall Morck and Bernard Yeung
12. The Increasing Returns-to-Scale of Intangibles,John R. M. Hand
Part III: The Adverse Consequencl£•