Media Anthropology [Paperback]

Media Anthropology represents a convergence of issues and interests on anthropological approaches to the study of media. The purpose of this reader is to promote the identity of the field of study; identify its major concepts, methods, and bibliography; comment on the state of the art; and provide examples of current research. Based on original articles by leading scholars from several countries and academic disciplines, Media Anthropology provides essays introducing the issues, reviewing the field, forging new conceptual syntheses.

Media Anthropology represents a convergence of issues and interests on anthropological approaches to the study of media. The purpose of this reader is to promote the identity of the field of study; identify its major concepts, methods, and bibliography; comment on the state of the art; and provide examples of current research. Based on original articles by leading scholars from several countries and academic disciplines, Media Anthropology provides essays introducing the issues, reviewing the field, forging new conceptual syntheses.

[The book] represents a discussion of what anthropology might mean for the communication field in terms of both the kinds of content as well as different approaches to audience reception. Preface
The Promise of Media Anthropology - Mihai Coman, University of Bucharest and Eric W. Rothenbuhler, Texas A&M University
PART I: HISTORIES AND DEBATES
Media Anthropology, An Introduction - Faye Ginsberg, New York University
The Profanity of the Media - Mark Hobart, University of London
Proposal for Mass Media Anthropology - Francisco Osorio, University of Chile
Cultural Anthropology and Mass Media: A Processual Approach - Mihai Coman, University of Bucharest
PART II: CONCEPTS AND METHODS
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