Membership in Service Clubs: Rotary's Experience [Hardcover]

Membership in Service Clubs provides the first rigorous assessment of the activities of Rotary, a global service organization founded in 1905 that implements projects and helps build goodwill and peace throughout the world.1. Introduction PART I: UNDERSTANDING THE CHALLENGE 2. What Is The Membership Challenge Faced By Clubs? 2.1. What Are Service Clubs And What Is Their History? 2.2. What Is Meant By The Decline In Civic Engagement In America? 2.3. What Factors Make Recruitment In Service Clubs More Difficult Today? 2.4. Summing Up PART II: GROWING THE MEMBERSHIP 3. Who Are The Rotarians, Why Did They Join, And How Satisfied Are They With Their 3.1. Membership Experience? 3.2. Who Are The Rotarians? 3.3. How Do Rotarians Perceive The Benefits Of Membership? 3.4. How Much Does It Cost To Be A Rotarian? 3.5. How Do Rotarians Assess The Performance Of Their Club? 3.6. Summing Up 4. How Can Districts Identify Geographic Areas For Growth? 4.1. How Can Membership Rates By Area Be Measured? 4.2. How Can Expected Membership Rates By Area Be Estimated? 4.3. How Can Potential Gains In Membership By Area Be Estimated? 4.4. How Can Targeted Areas For Growth Be Selected? 4.5. How Do Various Districts Compare Within A Zone? 4.6. Summing Up 5. How Can Clubs Innovate To Attract And Retain Members? 5.1. What Are North America's Targets And Rotary's Pilot Programs? 5.2. How Can Clubs Articulate Their Own Unique Value Proposition? 5.3. How Can Clubs Recruit New Members Effectively In Batches? 5.4. How Can Clubs Attract Younger Members? 5.5. How Can Retention Be Increased? 5.6. How Can Clubs And Districts Prepare Strategic Plans? 5.7. Summing Up PART III: ASSESSING AND CELEBRATING SERVICE 6. To What Extent Are Clubs And Districts Involved In Service? 6.1. How Much Service Do Rotarians Perform? 6.2. How Much Time Do Leadership Positions Take? 6.3. Are Rotarians Involved In Service Outside Of Rotary? 6.4. Are Survey Estimates Of Volunteer Time Reliable? 6.5. How Much Funding Do Clubs Alll£"