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Public Communication Campaigns [Paperback]

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  • Category: Books (Language Arts & Disciplines)
  • ISBN-10:  0803932634
  • ISBN-10:  0803932634
  • ISBN-13:  9780803932630
  • ISBN-13:  9780803932630
  • Publisher:  SAGE Publications, Inc
  • Publisher:  SAGE Publications, Inc
  • Pages:  416
  • Pages:  416
  • Binding:  Paperback
  • Binding:  Paperback
  • Pub Date:  01-Jun-1989
  • Pub Date:  01-Jun-1989
  • SKU:  0803932634-11-MPOD
  • SKU:  0803932634-11-MPOD
  • Item ID: 100866451
  • Seller: ShopSpell
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  • Delivery by: Dec 30 to Jan 01
  • Notes: Brand New Book. Order Now.
This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research. Original chapters are significantly revised in the light of a decade's research and experience. New chapters sketch eleven notable campaigns and their implications; provide a tutorial on formative evaluation; discuss community campaigns; analyse the conduct of political campaigns; suggest uses of persuasion in adolescent AIDS prevention campaigns; analyze critically alternative channel effectiveness hypotheses; study a remarkable pro-social soap opera in India; and challenge some of the basic assumptions about the role of mass media in campaigns.This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research. Original chapters are significantly revised in the light of a decade's research and experience. New chapters sketch eleven notable campaigns and their implications; provide a tutorial on formative evaluation; discuss community campaigns; analyse the conduct of political campaigns; suggest uses of persuasion in adolescent AIDS prevention campaigns; analyze critically alternative channel effectiveness hypotheses; study a remarkable pro-social soap opera in India; and challenge some of the basic assumptions about the role of mass media in campaigns.Public Communication Campaigns - William Paisley
The American Experience
Theory and Design
Theoretical Foundations of Campaigns - William McGuire
Audience as Listener and Learner, Teacher and Confidante - Brenda Dervin
The Sense-Making Approach
A Social Marketing Perspective on Communication Campaigns - Douglas S Solomon
Community Health Campaigns - Rina Alcalay and Shanaz Taplin
From Theory to Action
Formative Evaluation Research in Campaign Design - Charles Atkin and Vicklƒp
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