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Scaling Procedures Issues and Applications [Hardcover]

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  • Category: Books (Social Science)
  • Author:  Netemeyer, Richard G., Bearden, William O., Sharma, Subhash
  • Author:  Netemeyer, Richard G., Bearden, William O., Sharma, Subhash
  • ISBN-10:  0761920269
  • ISBN-10:  0761920269
  • ISBN-13:  9780761920267
  • ISBN-13:  9780761920267
  • Publisher:  SAGE Publications, Inc
  • Publisher:  SAGE Publications, Inc
  • Pages:  224
  • Pages:  224
  • Binding:  Hardcover
  • Binding:  Hardcover
  • Pub Date:  01-Jun-2003
  • Pub Date:  01-Jun-2003
  • SKU:  0761920269-11-MPOD
  • SKU:  0761920269-11-MPOD
  • Item ID: 100879121
  • Seller: ShopSpell
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  • Delivery by: Dec 30 to Jan 01
  • Notes: Brand New Book. Order Now.

Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.

Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.

Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.

Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.

I recommend this book to any researcher (graduate student, academic, social scientist) who is considering developing a summated rating scale. For those who are already sopl³*
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