This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship.
- This book presents a focused approach to strategic management theory.
- Outlines the basics of a behavioral approach to strategic management.
- Examines assumptions of rationality and equilibrium and the problems they create.
- Considers how a behavioral approach relates to a number of conventional approaches.
1. Introduction.
Objectives of Strategic Management Research:.
What is an Explanation?.
Rigor in Strategy Research.
Rationality and Bounded Rationality.
Summary of the Argument.
Outline of the book.
2. Basics of A Behavioral Approach.
Basic Views of Decisions.
Bounded Rationality.
Routines.
Aspirations and Search.
Aspiration Levels.
Search.
Alternative Variations.
Slack.
The Ecological or Selection Argument.
Two Criticisms of the Bounded Rationality View.
Summary.
3. A Behavioral Critique of Rationality and Equilibrium.
The Behavioral Critique of Rationality.
Rationality Assumptions are Untestable.
Only Optimizers Survive – Selection.
Correctness of Assumptions Doesn’t Matter because Optimization Predicts Well.
Does Optimization Predict Well?.
Prediction is the Appropriate Test of a Theory.
The Assumptions are Close Enoughl£¯