The Facebook Effect For Lawyers: Advertising For The Digital Age [Hardcover]

Using Facebook To Acquire More Clients For Your FirmIn most law firms, advertising dollars are squandered on antiquatedtechnologies that are unable to reach the right clients at theright times with speed or precision. Not only is the ROI on print,billboard, and TV advertising dreadfully low, its also painfullyslowthe equivalent of setting bait and trying to fish in a lake thatsalready been cleared.But, under the professional guidance of Jacob Malherbe, lawfirms across the country are learning how to generate content banksof potential clients using Facebook, a far-less time-consuming andmore expansive platform than other means of advertising.In The Facebook Effect for Lawyers: Advertising for the DigitalAge, Mr. Malherbe will show you how you can use the emotionalappeal and aggregating power of social media to build a digitalbridge between your law firm and specific groups of potentialclients, generating hundreds of thousands of leads.This book is a step-by-step guide on how to launch Facebookpages, create ads, target them to reach the right people, and thenhow to convert their responses into client contracts so you canhelp improve the lives of claimants who need your help, all whileimproving your firms bottom line.