Architecture Today: Commercial Spaces [Hardcover]

Fantastic projects by 30 of the most relevant professionals in this field. This new addition to the Architecture Today series presents exciting projects from around the world. Bars, restaurants, shops and boutiques, hotels, cafes...The role that architecture plays in branding, marketing, and the ultimate success or failure of commercial ventures cannot be underestimated; indeed, the relationship between the architecture of this spaces and customer behavior is increasingly researched and highly specialized subject. This book illustrates the potential of such collaborations. A reference volume for retailers, merchandisers, interior designers and architects.DEWith an increasing amount of business taking place online, it has never been more important for brick-and-mortar business spaces to prioritize customer experience. Thanks to recent and continuing research, we now know more than ever about the relationship between architecture and customer behavior, and the importance of carefully accounting for both. Architecture Today: Commercial Spaces collects successful projects from twenty-six architects doing groundbreaking work in the field of commercial building around the world. Featuring businesses of all types bars, restaurants, shops, cafes and more this reference collection is a goldmine of inspiration for architects, shop designers, interior designers, merchandisers, window dressers and shop owners.