Change Aheadfocuses on the emerging practices at the intersection of business strategy, research, and design. It introduces the need for an adventurous, explorative mindset in order to grow businesses that last by creating meaning and relevance. It reveals the philosophy, working processes, and approaches to twenty-first century business development.
Carola Verschoor is the founder of GROH! (www.groh-innovation.com)
She is an innovator, growth agent, brand builder, creative doer, marketing strategist and foodie. Her natural habitat is where innovation, marketing and design intersect.
Carola loves challenges and believes that growth is achieved through a healthy mix of creativity, daring to believe in new possibilities, business-sense and a passion for making things work. In her practice at GROH! she supports clients in getting through the ‘Grrrr’’’’ of change and into the ‘Ooohhh!’ of suprising, creative results to business problems.
Carola has worked for over 20 years for and with some of the world’s largest branded goods companies, including: Kraft Foods, The Coca-Cola Company, Danone, Ahold, Spadel, Sara Lee, FrieslandCampina, DSM, Philips and KPN among others. She resides in The Netherlands with her husband and children.
Strategy in motion
Strategy used to be something business professionals could build in a vacuum, buy from consultants or communicate top-down. That paradigm has been replaced by one in which strategy is collaborative, dynamic, fluid and ongoing. Strategy gets set in motion as it sails through the turbulent waters of change. It is no longer enough to manage strategic processes. Businesses must integrate their skills adaptively and flexibly to choreograph strategic efforts which will allow them to thrive in a context of chaos, where change is the norm.
Business Sailors
I’ve been in the business of innovation for over twolÓ+
![Change Ahead: How Research and Design are Transforming Business Strategy [Paperback]](/itemImage/2/5/8/3/2_1326190.jpg)