This I Know: Marketing Lessons from Under the Influence [Paperback]

Terry O’Reilly, host of the popular radio showUnder the Influence, provides the best stories about smart marketing for small business. In Terry's gifted presentation, This I Knowis more than applied business techniques. It offers a unique view of contemporary life through the lens of advertising. Skillfully revealing the machinations behind the marketing curtains, O'Reilly explains how small business can harness the tricks of the trade that the biggest corporations use to create their own marketing buzz. 

“Anecdote-infused chapters cover the basics of marketing…inan engaging, memorableway. …The book will keep you happy and engaged as your grapple with that marketing puzzle.” —The Globe and Mail

“O’Reilly is well worth listening to.His book should be required reading for entrepreneurs, small business owners and leaders of nonprofits who don’t have monster marketing budgets and ad agencies on retainer.” —The Hamilton Spectator

“A how-to marketing guide of sorts for the little guy that is chockful of the most valuable wisdom a marketing veteran of thirty-six years has to offer. Packed with valuable advice, personal anecdotes, and humour,O’Reilly tells readers why creativity is their greatest asset and that analyzing their strategy can transform their business.” —Dolce

“Terry O’Reilly lets readers into the fascinating world of marketing. Looking at both successful and unsuccessful campaigns from brands that you likely have in your home, O’Reilly uncovers the truth behind the spin and why it works so well.Very accessible and highly entertaining, readers will come away more informedand loaded with trivia . . . This I Know will be the funnest business book you will read all year.” —Colin Holt, seller at Bolen Bool³'