A Classic Munsch ABC [Board book]

What do airplanes, firetrucks, and princesses have in common? They're all found in the wonderful world of Robert Munsch and Michael Martchenko, whose stories and illustrations together have captivated readers for almost forty years. Now, in this exciting new format, they're back—brought together for the first time to help children learn their ABCs.

Readers of all ages will delight in spotting favorite scenes and iconic characters in this classic Munsch mash-up, while initiates will fall in love with Martchenko's joyful imagery.

Bound in a sturdy oversized board book format perfect for gifting,Classic Munsch ABCis a must for every child's first library.

Large format board book featuring a Classic Munsch-themed alphabetMunsch + ABCs = a perfect pair!Since 1979, over seventy million books by Robert Munsch have sold in dozens of countries around the world. Now, a fresh and contemporary redesign brings the Classic Munsch books to a new generation of young readers, honoring the look of the originals while introducing them to one of the worlds funniest childrens book authors.

Cross promotion with Classic Munsch reissue program marketing

Print and online media campaign, including outreach to top parenting properties

Custom marketing materials, including author & illustrator video, poster, activity pages

Librarian and educator outreach, including placement at institutional trade shows, contesting

Widespread bookseller outreach, including featured title at book fairs, Classic Munsch checklist, window display contesting

Consumer outreach, including limited edition art print giveaways

Online and print trade and consumer advertising

Social media campaign, including custom shareables, featured promotion across Annick social channels