Imperial persuaders Images of Africa and Asia in British advertising [Paperback]

The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.

Acknowledgements

List of Illustrations

1. Advertising and colonial discourse

2. Soap advertising, the trader as civiliser and the scramble for Africa

3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer

4. Tea advertising and its ideological support for vertical control over production

5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype

6. Corporate advertising, decolonisation and the transition to neo-colonialism

7. Conclusion

Bibliography

Index

Anandi Ramamurthy is Senior Lecturer in Film and Media Studies at the University of Central Lancashire