Political Marketing Strategic 'Campaign Culture' [Paperback]

A guiding principle in creating Political Marketinghas been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider culture as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a campaign culture. Indeed, understanding and adapting a broader campaign culture, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge  sharing activity.

This book consists of 18 chapters which deal with aspects of political marketing and campaign culture. Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.

Introduction: Political Marketing: Strategic campaign culture; Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg. 1. Of Cynicism, Political Cynisim and Political Marketing; Nicolas Demertzis 2. Pop-politics: intermingling of politics, mass society and everyday life; Emmanuel Heretakis 3. Political Marketing and the Politicians Credibility; Ant?nia Cristina Perdig?o 4. Cultural Paradigm ContraPolitical Marketing or Two Answers to the Same Question; Bal?zs Kiss 5. Evolving Democracy: A Memetic Analysis of the Latest Proposal for Constitutionaló©