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Richard Wagner Self-Promotion and the Making of a Brand [Paperback]

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  • Category: Books (Music)
  • Author:  Vazsonyi, Nicholas
  • Author:  Vazsonyi, Nicholas
  • ISBN-10:  1107404398
  • ISBN-10:  1107404398
  • ISBN-13:  9781107404397
  • ISBN-13:  9781107404397
  • Publisher:  Cambridge University Press
  • Publisher:  Cambridge University Press
  • Pages:  236
  • Pages:  236
  • Binding:  Paperback
  • Binding:  Paperback
  • Pub Date:  01-May-2012
  • Pub Date:  01-May-2012
  • SKU:  1107404398-11-MPOD
  • SKU:  1107404398-11-MPOD
  • Item ID: 101442061
  • Seller: ShopSpell
  • Ships in: 2 business days
  • Transit time: Up to 5 business days
  • Delivery by: Dec 27 to Dec 29
  • Notes: Brand New Book. Order Now.
This book examines the innovative ways in which Richard Wagner made himself a celebrity, promoting himself using every means available.This book examines the innovative ways in which Richard Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique.This book examines the innovative ways in which Richard Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique.All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever and the true successor of Beethoven. More significantly, he was an opera composer who declared that he was not composing operas. Instead, during the 1850s, he mapped out a new direction, conceiving of works that would break with tradition and be literally 'brand new'. This is the first study to examine the innovative ways in which Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique.Acknowledgments; A note on translation and style; Abbreviations; Introduction; 1. Image; 2. Publicity; 3. Niche and branding; 4. Consumers and consumption; 5. Hub; Epilogue: the Wagner industry; Bibliography;lÓq
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