Television in the Antenna Age is a brief, accessible, and engaging overview of the medium’s history and development in the US. Integrating three major concerns--television as an industry, a technology, and an art—the book is a basic primer on the complex, fascinating, and often overlooked story of television and its impact on American life.
- Covers the entire history of American television, from its urban, middle-class beginnings in the late 40s, to the contemporary impact of new technologies and consolidated corporate.
Includes interview segments with industry insiders, pictures, and sidebars to illustrate important figures, trends, and events
Foreword ix
Preface xi
Acknowledgments xiii
1 No Small Potatoes 1
Communication and Transportation: The Divorce 1
Water, Water Everywhere 6
Electrical Bananas 9
Here Comes the Judge 10
Say What? 11
2 A Downstream Medium 21
The Show Business 22
Radical Consumerism Occupies the Middle 27
Networking 31
Quality Control 34
3 A Burning Bush? 37
Broadcasting: Love It or Need It? 38
A Vertical System of Culture 44
Compatible Software 46
4 Staging and Screening 53
Sets 53
Getting with the Program 55
The Origins of ABC 58
5 Corruption and Plateau 66
Technology 66
Industl³-