This book is written with 40 years of experience in the area of Hair-styling, years of knowledge in training and retraining animals and these skills are applied to the dogs and cats that sit on my grooming table today. In my observations, I've discovered a lot of bad grooming habits and outdated/bad grooming training techniques being learned and taught plus the struggle of the loving owner to find and secure a good groomer for their beloved pets...this book is written to give your dog a voice and 'that extra scratch behind the ear' it deserves for their unconditional love, loyalty and patience in your search, as their owner for a quality groomer...that there are better and less stressful ways to groom dogs and cats and yes, you can teach 'old dogs' new tricks!