Social Media The Academic Library Perspective [Paperback]

Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library.

• Includes a step-by-step guide on the use of social media for academic libraries
• Presents practical experience leveraged in the form of case studies
• Provides quick, concise, and systematic recommendations for the use of social media
• Written by academic librarians for academic librarians

Part I The Social Media Landscape at the 1. How to Assess Students' Social Media Preferences: A Comparison at Two Academic Institutions Dan Sich and Mark Aaron Polger 2. Social Media Committees: Sharing the Library's Voice Alejandra Nann and Nina Verishagen 3. The Right Social Media Platform for Your Library Morgan Swan 4. Social Media Best Practices: Implementing Guidelines for Disability and Copyright Sarah Christensen and J.J. Pionke 5. Using Scheduling Apps to Streamline a Social Media Workflow Samantha Paul and Michael Holt

Part II Tried and Tested by Librarians: Social Media Case Studies 6. Instagram Case Study 1: Using Instagram to Engage Students During Library Orientation Katie Hutchison and Stephanie Henderson Case l³¢