Cherished Fortune: Make Your Wealth Your Business [Paperback]

How new investors can start using a small-business mindset to maximize their wealth.

An early start in investing can be a huge advantage, but investors must quickly learn to make the most of opportunities. Thinking like a small-business owner can yield great benefits to investors portfolios. Running a small business means selling goods you know inside and out to customers you know equally well: what they like, what they buy, what they reject.

Using a similar mindset, novice investors can manage their portfolios by understanding what works, controlling risk, and building knowledge. Its about knowing the details of what is in their portfolio and how each stock, and the company behind it, operates. Columnist Andrew Allentuck and financial planner Benoit Poliquin give new investors a much-needed introduction to the critical skills that will maximize their investments values over their lifetimes.Andrew and Benoit take us on an amazing journey of financial knowledge  their ability to cover so much in one book is a testament to their inherent understanding on how to make your money grow. I've never seen a book beautifully cover all asset classes through a lens of simplicity versus one of complexity quite likeCherished Fortune. I can say with certainty that I can shareCherished Fortunewith my family, friends and clients knowing that they will be empowered and gain a sense of confidence that they too can make their wealth grow.Cherished Fortuneuses a no-jargon approach to teach inexperienced investors how to maximize their wealth using the same strategies applied by small-business owners.INTRODUCTION
The Sense of Investing in Others Businesses

How do successful investors get to be that way? The steps they take toincrease their wealth make up a taxonomy of talents and goals. So muchof the literature on how to make money in stocks and bonds, real estate,antiques, art, autographs, and more is about details al#}